Technology disruption is eroding the traditional models of employment. In this new world, leaders must adopt novel strategies to find and mobilize talent. While this challenge has caused ubiquitous stress across all areas of the workforce, nowhere is it more evident than the ultracompetitive product marketing function. Data-driven product marketing teams are helping businesses cut costs, streamline their marketing efforts, and take greater control of their growth strategy. Although product marketing has become an integral function within the software and technology industries, a limited talent pool and growing competition have made it challenging for businesses to successfully establish the practice. It’s time to embrace erosion.
Product Expertise provides flexible consulting services to help software and technology businesses find product-market fit, establish go-to-market strategies, and deliver high impact marketing campaigns. With niche experience operating within startups, global enterprises, and everything in between, we replicate proven product marketing techniques that excel in fast paced, high growth environments. As an extension of your team, we provide on-demand Advisory & Auditing, Strategy & Planning, and Implementation & Execution services.
Embrace erosioN,
Widen your StrEam
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Our story
Hear the story behind how our boutique consultancy was founded and learn about our mission to help businesses find sustainable growth and differentiation.
“As a fast growing business, we were struggling to zoom out and assess our communication strategy and competitive positioning. We were just too close to the product. Product Expertise has successfully helped us with this process using an outcome oriented approach.”
“The team at Product Expertise has deep and strong knowledge of the advertising and marketing ecosystem which comes out in all the work they produce. During our engagement they were a strategic partner to challenge our thinking, help us evaluate our hypothesis, and, ultimately, make better recommendations to deliver value for our customers and results for our business.”
“Product Expertise provides the high-level, strategic planning and guidance of a traditional management consultancy and couples it with the executional prowess of a nimble startup. I’m excited to continue to partner with them.”
exclusive consulting partner
services
Learn about our process and the tactics we use to deliver growth.
ADVISORY & AUDITING
Product marketing team development and mentorship.
Messaging and value prop auditing and validation.
Sales and product adoption funnel analysis.
Ad/Mar tech auditing, selection, and implementation.
Product release process auditing. Selecting the right customers and defining exit criteria for MVPs, betas, and general available products.
Quantitative and qualitative voice of customer development and analysis for product iteration or persona development.
PMM hiring & interviewing strategy.
STRATEGY & PLANNING
Company narrative and investor pitch development
Organizational structuring, alignment, and implementation.
Company acquisition or partnership strategy and portfolio marketing.
Go-to-market planning for new product or feature launches.
Positioning and messaging workshops.
Branding ideation and creation.
Target audience mapping and persona development.
Market & competitive research, analysis, and opportunity sizing.
IMPLEMENTATION & EXECUTION
Marketing copy and brand messaging development.
Video script writing and production management.
Sales enablement and product pitch development.
Website and landing page project management.
Product guides and one-sheets.
Customer surveying and interviews.
Blog writing and press strategy.
Case study and testimonial creation.
Take Action
Interested to hear what Product Expertise can do for your business? Get in touch with us and learn what’s possible.